Taylor Swift wasn’t nominated for any VMAs this year, but that didn’t stop her from having the most anticipated moment of the ceremony. The video for “Look What You Made Me Do,” her new robotic snarl of a kiss-off anthem to anyone who’s dared to attack her over the years, premiered half an hour into the show.
The single dropped days after Swift wiped out her social media accounts last weekend, signaling that some kind of image rehab, was on its way. With this video, it’s clear that’s exactly what she’s trying to do. The video features Swift mercilessly mocking her own reputation from over the years — which is fitting for the lead single off an album called Reputation.
View the video below