Video: J. Cole – ‘Middle Child’

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J. Cole returns with the video for “Middle Child.”

In the clip, directed by rapper King Mez, the Dreamville boss stands in front of an audience on a red carpet at an awards show before the backdrop changes to dead bodies lying under sheets with dirty shoes. He then takes over a log cabin with heads of “Your Favorite Rapper” adorning the walls and a plaque that reads: “This Could Be You.”

“I copied your cadence, I mirrored your style,” he raps. “I studied the greats, I’m the greatest right now.”

Cole also rides through the mud in a Bentley Bentayga, and cruises the aisles of a grocery store in a shopping cart. The video ends with Cole celebrating on stage of a championship race while his Dreamville crew sprays champagne.

Produced by T-Minus, “Middle Child” marks the first single off Cole’s upcoming sixth album, which is due sometime this year.

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